Qustodian is a new free Anglo Spanish mobile phone advertising service. We were asked to create a relevant pan-European identity for the brand.
Having created the core identity, everything flowed out of it simply and naturally - as it should – as we moved from one branded item to the next. When it came to transferring the identity to an animated format we continued the process, sticking to the facts, keeping it waffle – free. We were presenting a service to advertisers and consumers, not pretending we were their best mates.